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Situation

Raising capital

Fundraising fails on preparation far more often than on the business. The model does not reconcile to the accounts, the cohort data does not exist, the cap table has an old convertible nobody modelled, and the founder spends the diligence period building things they should have had a year ago.

This is the single most common trigger for a first fractional CFO. The mandate has a defined start and a defined end, and the person who runs it should have sat on the other side of the table.

What this calls for

  • A financial model that reconciles to the statutory accounts
  • Historic cohort, retention and unit economics data
  • A clean cap table with all instruments modelled through to exit
  • A data room built before diligence starts, not during it
  • Someone who can hold the diligence conversation without the founder in the room

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