Situation
Entering a new market
Most market-entry mistakes are structural and made in the first month: the wrong entity, the wrong ownership split, a licence that turns out to gate the actual business, contracts written for the wrong jurisdiction.
The capability needed is temporary by definition. Once the structure is right and the first hires are in, the work drops away — which is exactly why buying it as a fractional or interim mandate fits better than a permanent hire.
What this calls for
- Entity and ownership structure that survives the local foreign investment rules
- Licensing, registration and the sequence they have to happen in
- Employment structure for the first local hires, including permits and quotas
- Transfer pricing and intercompany agreements from day one
- A local finance and compliance calendar somebody owns
Roles usually bought
CFO
Fractional CFO
Cash, controls, reporting and the numbers investors and lenders will actually believe.
COOFractional COO
Turning a business that works because people try hard into one that works because it is designed to.
CHROFractional CHRO
Employment structure, senior hiring and the people risk nobody looks at until it is expensive.