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Bangkok · Situation

Family business and succession in Bangkok

Across this region the family-controlled business is the dominant private employer, and the generational transition is the live constraint. The incoming generation frequently has the mandate but not the institutional finance and operations capability beside it.

This is politically the hardest work in the category. An outsider with a defined, temporary mandate can install governance in a way a permanent hire — who is immediately read as taking sides — usually cannot.

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What this calls for

  • Governance separated from ownership, with a board that functions
  • Reporting that gives the family visibility without daily involvement
  • Succession planning with real accountability attached
  • Professional management hired and integrated alongside family members
  • Valuation and structure work ahead of any liquidity event

What is specific to Thailand

  • Severance runs to 400 days of uncapped wages while employer social cost is capped at THB 10,500 a year. A bad executive hire is cheap to carry and ruinous to exit.
  • Each foreign executive on payroll needs THB 2m of registered capital and four Thai employees. A consulting contract avoids the quota.
  • Statutory audit and TFRS compliance are annual and mandatory even for tiny companies, so the recurring need is a few days a month of senior judgment, not a full-time seat.
  • Authority in Thailand is documented, not implied. The DBD company affidavit names the authorised directors and the signing condition, so a fractional CFO who is not a registered director cannot sign bank mandates, tax filings or contracts. Every Thai engagement has to resolve the signatory question separately, usually with a limited power of attorney.

Roles usually bought

CFO

Fractional CFO in Bangkok

Cash, controls, reporting and the numbers investors and lenders will actually believe.

COO

Fractional COO in Bangkok

Turning a business that works because people try hard into one that works because it is designed to.

CHRO

Fractional CHRO in Bangkok

Employment structure, senior hiring and the people risk nobody looks at until it is expensive.

The Bangkok numbers

Fractional, per monthTHB 120,000–350,000/month (USD 3,700–10,700), typically THB 150,000–250,000 at two days a week. Advisory-only mandates — a monthly board pack and a call — run THB 50,000–90,000.
Full-time, all-inBase THB 250,000–450,000/month for a Bangkok CFO or COO. All-in with 13th month, bonus, medical and car allowance: THB 4.5m–8.0m a year, roughly USD 138,000–245,000.
SeveranceLabour Protection Act s.118: 30 days’ wages at 120 days’ service, 90 at one year, 180 at three, 240 at six, 300 at ten, and 400 days — about 13.3 months — at twenty years. No wage cap. Payment in lieu of notice on top, and restructuring terminations can reach 360 days.

Other situations in Bangkok

Raising capitalEntering a new marketTurnaround and restructuringScaling past the founderSustainability and CBAM reportingPreparing for an exit

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